![]() ![]() It was then made in a version sporting the Heuer logo, the crown mounted on the left of the case like on the original Monaco and the caliber 11. Chronologically-speaking the Monaco has somehow survived unscathed all the crises that the brand has faced for some years the timepiece was not being manufactured and it was born again in the early 2000s in a version with a plexiglass glass and the Calibre 17 up to the Calibre 12 that debuted the 39mm case, the sapphire crystal and better finishes. Let’s get ready to celebrate the first fifty years of the Monaco in 2019 we could bet already that the TAG Heuer headquarters are preparing themselves to celebrate that moment adequately with new models and, hopefully, with a new caliber too. Moreover the Monaco was worn by the likes of Steve McQueen and Miles Davis – two of the natural ambassadors to the first waterproof square box in history. This timepiece wasn’t simply a stylistic breakpoint with the traditional design of the early 70s, but it was also technically-advanced when it was launched in 1969 it was one of the first automatic chrono watches equipped with the legendary Chronomatic calibre. A design object, a vintage motorcycle, a car or a jewel can last for a season or leave an indelible mark forever and that is how objects like the 500 by Dante Giacosa, the Delta HF Integrale or the Triumph Bonneville become immortal.įor TAG Heuer, the Monaco is the very essence of the brand and it has driven its image even when the brand transformed itself by entering, with Biver (who left his managerial duties in the last few days), the digital world and despite the fact that the manufacturer can boast other legendary and beloved collections like the Carrera collection. ![]() ![]() An icon can be defined like that because it overcomes trends and remains etched forever in our mind. ![]()
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